Katherine Tooley is the SVP, Experiential for Vice Media Group, the world’s largest independent youth media company, overseeing their live events and experiential marketing division. Katherine joined Vice Media Group in 2019 as the SVP, Experiential for Refinery29, focusing on the expansion of their award-winning 29Rooms as well as the continued growth of their experiential co-branded content and white label business. As of January 2020, her position has expanded to oversee all of Vice Media Group’s experiential marketing and live events offering. Katherine leads the experiential creative, design and production teams for Vice Media Group’s partnership work, as well as the development of their own branded events and experiences.
Before joining Vice Media, Katherine spent 15 years at Superfly. Prior to her departure in 2019 she served as the EVP, Production & Operations, leading the logistical and technical development of Superfly’s festival properties (Bonnaroo, Outside Lands, Clusterfest) as well as the development of client experiential activations and creation of major events for Verizon, Apple, Viacom (Comedy Central & Nickelodeon), Red Bull, Pabst, Life is good and Ben & Jerry’s.