Andrew Hook
Hailing from Auckland, New Zealand, Andrew first plied his trade in Middle Earth, working at boutique shop Generator for five years.
Then in 2005, restlessness took hold of him, so he packed his bags and set sail for Singapore.
Andrew first landed at the venerable Batey Ads. He was promoted to ECD of Batey at age 32, and managed the global relaunch of Qatar Airways out of the Singapore office.
He then joined DDB in 2010 as creative lead for the Health Promotion Board (HPB). During his tenure, HPB was voted Marketer of the Year, and picked up multiple golds at both the Effies and regional Appies. One of his branded content projects, an hour-long telemovie called Recipe, was even presented at the San Sebastian Film Festival.
In mid-2014, Andrew took over the reins at Havas Singapore, and was appointed CCO in early 2017. During his tenure, his team’s work was recognised at a wide variety of shows, including Cannes, Spikes, One Show, D&AD, New York Festivals, and the Effies. The agency also picked up metal at the Campaign Agency of the Year Awards in back-to-back years.
He was appointed Regional ECD of VCCP Singapore in April 2019.
Andrew has previously judged at Cannes, New York Festivals, Spikes, Cristal and Ciclope.
Outside of advertising, he also served as co-screenwriter on the 2015 independent Singapore feature, 'In the Room'.
