Driven by an absolute passion and commitment for effective design, Andy oversees 2LK’s intelligent, insight-led Effective Experiential approach to creativity. His vision is key to the agency’s ongoing success and shapes the award-winning work they produce. His long-standing mantra 'Technology evolves rapidly, people don’t’ has helped guide many brands on the journey of blending physical and digital tools into singular and seamless experiences. Fly the flag for simplicity, encourage a focus on storytelling and build confidence in ideas – all this before debating executional techniques.
From one-off activations to global experiential campaigns and permanent installations, he directs the creation of inspirational spaces and engaging content for the likes of Activision Blizzard, Cannes Lions International Festival of Creativity, Canon, Fabergé, HSBC, Intel, Oracle and TikTok.
With his fingers firmly on the pulse of what’s happening now and next, Andy writes regularly for 2LK’s own blog as well as for publications including Event Industry News, Exhibitor Magazine and Transform Magazine. He’s judged for Exhibitor Magazine’s awards programmes, as well as Euroshop Awards, Event Technology Awards and and Creativepool Annual. He also speaks at events such as EventTech Live and actively supports the design faculty at Southampton Solent University and University for the Creative Arts.