Creative Director

Driven by an absolute passion and commitment for effective design, Andy oversees 2LK’s intelligent, insight-led Effective Experiential approach to creativity. His vision is key to the agency’s ongoing success and shapes the award-winning work they produce. His long-standing mantra 'Technology evolves rapidly, people don’t’ has helped guide many brands on the journey of blending physical and digital tools into singular and seamless experiences. Fly the flag for simplicity, encourage a focus on storytelling and build confidence in ideas – all this before debating executional techniques.

From one-off activations to global experiential campaigns and permanent installations, he directs the creation of inspirational spaces and engaging content for the likes of Activision Blizzard, Cannes Lions International Festival of Creativity, Canon, Fabergé, HSBC, Intel, Oracle and TikTok.

With his fingers firmly on the pulse of what’s happening now and next, Andy writes regularly for 2LK’s own blog as well as for publications including Event Industry News, Exhibitor Magazine and Transform Magazine. He’s judged for Exhibitor Magazine’s awards programmes, as well as Euroshop Awards, Event Technology Awards and and Creativepool Annual. He also speaks at events such as EventTech Live and actively supports the design faculty at Southampton Solent University and University for the Creative Arts.

Judging panel

Debbie Kaplan

Chief Strategy Officer
Stadiumred Group

Hunter Siegel

Director of Creative and Strategy
Condé Nast

McDonald Predelus

Creative Director

Colin O'Toole

Associate Director Marketing – Equity and Partnerships Cadbury UK&I

Katie Streten

Head of Experiential Strategy
Geometry MENA

John Trinanes

Opus Agency

Katherine Tooley

SVP, Experiential
Vice Media Group

Carina Filek

Global Chief Operations Officer
Elevate Staffing

Andrew Hook

Executive Creative Director
VCCP Singapore

Baris Gencel

Creative Director & Business Partner to Agencies and Clients

syahirah din kriukow

Project Director
The Sunshine Nation Group

Charlotte Birley

Co-Founder & Managing Director

Sharon Lewis

Strategy & Marketing Director

Kristy Castleton

Founder & Chief Memory Maker
Rebel & Soul

Jiri Bures

Executive Creative Director
Imagination Ltd

Emma Lax

strategy director
Cake, Havas


UK Director of Experiential & Live Events
Momentum Worldwide

Melissa Noakes

Head of Events and Divisional Sponsorship

Andy Sexton

Creative Director

Mimi Poskitt

Senior Producer
Secret Cinema

Alex Woodfield

Head of Event Operations
British Fashion Council