Executive Creative Director
Imagination Ltd

In his role as Creative Director at Imagination, Jiri is responsible for the creative delivery of interactive and digital communications across Europe and the Middle East. He is also the Global Creative Director across the Shell and Major League Baseball accounts at Imagination.

Having worked in Sydney, Hong Kong and London, Jiri has over 18 years’ experience in multi-channel brand communications, digital, broadcast and experience design. Prior to joining Imagination, he worked across a variety of sectors with clients including Johnson & Johnson, Orange, Intel, Volvo, DreamWorks and Fortnum & Mason. His work has been internationally recognised by the likes of Cannes Lions, D&AD and BIMA.

An active member of the creative industry, Jiri is a regular fixture on various awards panels including Cannes Lions, EuroBest and D&AD. He also provides mentorship through initiatives such as BIMA 'Digital Day' and The Drum's 'Do It Day'.

Judging panel

Katherine Tooley

SVP, Experiential
Vice Media Group

Debbie Kaplan

Chief Strategy Officer
Stadiumred Group

Hunter Siegel

Director of Creative and Strategy
Condé Nast

McDonald Predelus

Creative Director
Fluent360

Colin O'Toole

Associate Director Marketing – Equity and Partnerships Cadbury UK&I
Mondelez

Katie Streten

Head of Experiential Strategy
Geometry MENA

John Trinanes

CCO
Opus Agency

Carina Filek

Global Chief Operations Officer
Elevate Staffing

Andrew Hook

Executive Creative Director
VCCP Singapore

Baris Gencel

Creative Director & Business Partner to Agencies and Clients
Independent

syahirah din kriukow

Project Director
The Sunshine Nation Group

Charlotte Birley

Co-Founder & Managing Director
Alive

Sharon Lewis

Strategy & Marketing Director
Quintessentially

Kristy Castleton

Founder & Chief Memory Maker
Rebel & Soul

Jiri Bures

Executive Creative Director
Imagination Ltd

Emma Lax

strategy director
Cake, Havas

AR RA

UK Director of Experiential & Live Events
Momentum Worldwide

Melissa Noakes

Head of Events and Divisional Sponsorship
Santander

Andy Sexton

Creative Director
2LK

Mimi Poskitt

Senior Producer
Secret Cinema

Alex Woodfield

Head of Event Operations
British Fashion Council