SVP, Experiential
Chair of the judges
Vice Media Group

Katherine Tooley is the SVP, Experiential for Vice Media Group, the world’s largest independent youth media company, overseeing their live events and experiential marketing division.  Katherine joined Vice Media Group in 2019 as the SVP, Experiential for Refinery29, focusing on the expansion of their award-winning 29Rooms as well as the continued growth of their experiential co-branded content and white label business. As of January 2020, her position has expanded to oversee all of Vice Media Group’s experiential marketing and live events offering. Katherine leads the experiential creative, design and production teams for Vice Media Group’s partnership work, as well as the development of their own branded events and experiences. 

Before joining Vice Media, Katherine spent 15 years at Superfly. Prior to her departure in 2019 she served as the EVP, Production & Operations, leading the logistical and technical development of Superfly’s festival properties (Bonnaroo, Outside Lands, Clusterfest) as well as the development of client experiential activations and creation of major events for  Verizon, Apple, Viacom (Comedy Central & Nickelodeon), Red Bull, Pabst, Life is good and Ben & Jerry’s. 

Judging panel

Colin O'Toole

Associate Director Marketing – Equity and Partnerships Cadbury UK&I

Katie Streten

Head of Experiential Strategy
Geometry MENA

John Trinanes

Opus Agency

Katherine Tooley

SVP, Experiential
Vice Media Group

Debbie Kaplan

Chief Strategy Officer
Stadiumred Group

Hunter Siegel

Director of Creative and Strategy
Condé Nast

McDonald Predelus

Creative Director

Carina Filek

Global Chief Operations Officer
Elevate Staffing

Andrew Hook

Executive Creative Director
VCCP Singapore

Baris Gencel

Creative Director & Business Partner to Agencies and Clients

syahirah din kriukow

Project Director
The Sunshine Nation Group

Charlotte Birley

Co-Founder & Managing Director

Sharon Lewis

Strategy & Marketing Director

Kristy Castleton

Founder & Chief Memory Maker
Rebel & Soul

Jiri Bures

Executive Creative Director
Imagination Ltd

Emma Lax

strategy director
Cake, Havas


UK Director of Experiential & Live Events
Momentum Worldwide

Melissa Noakes

Head of Events and Divisional Sponsorship

Andy Sexton

Creative Director

Mimi Poskitt

Senior Producer
Secret Cinema

Alex Woodfield

Head of Event Operations
British Fashion Council