Head of Experiential Strategy
Geometry MENA

"It's been a strange year but there has been some great creativity to come out of it. I'll be looking for evidence of solid strategic approaches, interesting takes on creating emotional responses and appropriate measurement. I'm not interested in high volume, I'm interested in whether the experience engaged the right audience effectively."

Katie is the Head of Experiential Strategy for Geometry MENA. Their mission is to constantly reimagine the worlds where ideas and people meet by focusing on experiential strategy, design, project management, technology, and technical production in all its intricacies.

Before joining Geometry, Katie was the Global Head of Strategy for the Ford account at Imagination. She was also responsible for driving the consumer insight and trends agenda across the agency.

Katie has been working in online content and hybrid experiential for more than 20 years. Her experience includes working for museums and art galleries, publishing companies, tv companies. And for companies such as Twitter, Shell, Colgate and the V&A. Her portfolio ranges from stunts, events and launches, through brand homes and product strategies, to online communities, massive projection mapping, VR/AR engagement and UX strategy. In her career, she has had the privilege of working on some award-winning teams, receiving recognition from bodies such as BAFTA, OMMA, IVCA, the Ex Awards and The Drum. She enjoys speaking and has had the chance to present at SXSW. It is so close to her heart that she was a founding member of Speaking Out, a UK non-profit dedicated to mentoring and training those who find public speaking intimidating and difficult.

Katie also enjoys choral singing and writing murder mystery games.

Judging panel

Katherine Tooley

SVP, Experiential
Vice Media Group

Debbie Kaplan

Chief Strategy Officer
Stadiumred Group

Hunter Siegel

Director of Creative and Strategy
Condé Nast

McDonald Predelus

Creative Director

Colin O'Toole

Associate Director Marketing – Equity and Partnerships Cadbury UK&I

Katie Streten

Head of Experiential Strategy
Geometry MENA

John Trinanes

Opus Agency

Carina Filek

Global Chief Operations Officer
Elevate Staffing

Andrew Hook

Executive Creative Director
VCCP Singapore

Baris Gencel

Creative Director & Business Partner to Agencies and Clients

syahirah din kriukow

Project Director
The Sunshine Nation Group

Charlotte Birley

Co-Founder & Managing Director

Sharon Lewis

Strategy & Marketing Director

Kristy Castleton

Founder & Chief Memory Maker
Rebel & Soul

Jiri Bures

Executive Creative Director
Imagination Ltd

Emma Lax

strategy director
Cake, Havas


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Melissa Noakes

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Andy Sexton

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Mimi Poskitt

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Alex Woodfield

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